Cannes Lions 2017: Savlon Healthy Hands Chalk Sticks, ITC Savlon (Ogilvy & Mather, Mumbai)

ITC Savlon “Savlon healthy hands chalk sticks” by Ogilvy Mumbai
To boost hygiene among children in India, Savlon promoted the idea of using soap while hand-washing with special chalk sticks given out at rural schools. The chalk which accumulated on kids’ hands acted as soap when washed with water.

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