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VietnamMarcom CMO MarketingManager
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VietnamMarcom CMO MarketingManager

Chương trình đào tạo Giám đốc tiếp thị với định hướng Dạy – Học Tinh Hoa Tiếp Thị Thực Hành được triển khai, cập nhật mới liên tục trong 18 năm qua với 115 khóa học, đây là chương trình đào tạo tiên phong, chuyên sâu thiết kế nhằm giúp cho người học: Có tầm nhìn, kiến thức, tâm thế […]
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VietnamMarcom DigitalMarketing
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VietnamMarcom DigitalMarketing

Khóa học Digital Marketing (Chuyên Viên Tiếp Thị và Quảng Cáo Internet – 2023) Là chương trình đào tạo chuyên sâu về tiếp thị trực tuyến nhằm: – Trang bị cho học viên những kiến thức và công cụ tiếp thị thực hành trong kỷ nguyên số – Hệ thống kiến thức cơ bản về […]
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Why Rolls-Royce Cars Are So Expensive
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Why Rolls-Royce Cars Are So Expensive

Rolls-Royce makes some of the world’s most luxurious and expensive cars. Known for producing hand-crafted automobiles that promise a seamless “magical carpet ride” for its customers, Rolls-Royce’s cars do not come cheap. With virtually unlimited optional extras, upgrades, and customizations, the true cost of a bespoke Rolls-Royce has no limits. So what are some of […]
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How Xiaomi broke out of China to go global
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Why Starbucks Struggles In Vietnam’s $1B Coffee Market

A cup of traditional cà phê sữa đá is made with robusta beans, which have a sharper, bitter flavor than more mild arabica beans. The drink is available all over Vietnam, served at roadside cafes, restaurants and at home. But you won’t find the traditional style in a Starbucks. That’s because most international coffee chains […]
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How Domino’s Won India’s Pizza Wars
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How Domino’s Won India’s Pizza Wars

Domino’s Pizza entered India in 1995. Since then, there are over 1,300 Domino’s stores across 282 cities in India, and its footprint continues to grow. As for Domino’s American rivals, Pizza Hut and Papa John’s, in India, the brands struggled to match Domino’s foothold in the subcontinent. Domino’s found its success in India the same […]
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How Starbucks Became An $80B Business
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How Starbucks Became An $80B Business

In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn’t come without growing pains. It’s no secret that Starbucks has been struggling to get U.S. customers to frequent its cafes more often. While sales have been positive, the […]
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Apple’s Award Winning Marketing Strategy ║ Brand Marketing ║
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Apple’s Award Winning Marketing Strategy ║ Brand Marketing ║

After years of dominating the technology market, Apple’s marketing has become synonymous with the words ‘brilliant’, ‘creative’, and innovative. Apple is one of the greatest marketers of all time, with the Iphone becoming arguably the most popular and recognisable Smartphone in the world. Apple’s consistent marketing excellence is built on a series of core values, […]
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Supermarket Psychology – Entrances, layout and shelving
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Supermarket Psychology – Entrances, layout and shelving

In this excerpt from the SBS series, Food Investigators, Dr Paul Harrison from Deakin University discusses with host Renee Lim how supermarket management use a sophisticated understanding of psychology and sociology to manipulate the supermarket environment to persuade us to enter, stay and buy. For more information go to www.sbs.com.au/foodinvestigators and www.tribalinsight.com
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Will Best Buy Survive Amazon?
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Will Best Buy Survive Amazon?

Amazon has shattered traditional brick-and-mortar stores across sectors, but there’s one retail giant that still stands amid the rapidly changing retail market: Best Buy. In 2012, the electronics chain almost went under. Then, somehow, it didn’t.
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The Swedish Number | +46 771 793 336

250 years ago, in 1766, Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To honour this anniversary, Sweden is now the first country in the world to introduce its own phone number. Call +46 771 793 336 and get connected to a random Swede, anywhere in Sweden […]
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